Funicular Group
Funicular Group
Funicular Group is an executive recruiting firm headed by the fabulous Jenny Siferd. She was launching her business and needed a cool look to stand out from the (often stuffy) competition. She chose the name Funicular Group, as she has done extensive traveling abroad, and loved the funiculars of Europe...a railed train that runs up the sides of mountains. We wanted to stress that image, as a lot of Americans aren't familiar with funiculars. We used it and some fun, vibrant colors and patterns to create a truly unique brand.